Leader Is a Woman

Women are demonstrating their leadership at every level. Women are determined to break down the traditional ceiling that prevented them from holding leadership positions, even if they had the necessary skills and talent to occupy them.

In any position, you need to show your talent, including talent for leadership. In order to decide on a career, you should find the one you like the most and decide which resume to write. The specialists here https://federalresumeguide.com/ will give professional advice from the height of their experience and teach how you can build and show your character without having received a position yet. For example, a position in a federal job is an important issue that always rises squarely. Many people believe applying for a government job is a complicated and long lasting process, but it is actually very achievable. Learn USA JOBS application status meanings to invest an appropriate amount of time and effort into creating a perfect resume for the specific job announcement you want to apply for.

So, every organization needs a leader. An organization without a leader is a “confusion of people and systems”; a society without leadership is a cruel and dangerous place to live.

A leader is a person who influences a group of people and encourages them to work towards achieving goals. The hallmark of leadership is the ability to influence others to achieve goals and improve. Leadership is the ability of a boss to influence the behaviour of subordinates or a group and encourage them to follow a certain course of action.

Leadership is a set of leadership qualities inherent or cultivated in a person or people that develop into great leaders with a mass of followers. Leaders can be both men and women.

But the problem in society is that women are rarely judged in the same way as men.

Even if a woman is not as extreme as some of her male colleagues, she will still be viewed in a more negative light. Society (both women and men) condemns women for violating gender stereotypes. Women are expected to have the best social skills: sensitive, caring, warm and compassionate. The reality is that female leaders face a more complex set of expectations than their male counterparts.

Women are accustomed to being perceived in accordance with gender role expectations. As a mother and wife, which in turn is perceived as a kind of weakness. Scientists have proven that both men and women are equally effective leaders. When leadership roles require interpersonal and collaborative skills, female leaders far outnumber male leaders.

But What Management Role Does Not Require These Skills?

The irony is that expectations of women leaders’ behaviour are incompatible with how leaders should behave. We expect leaders to be ambitious, confident, and leading, not caring, warm, and sensitive. Therefore, men automatically gain the advantage of being a leader because their behaviour is consistent with perception.

Women, on the other hand, face difficulties. If they behave in accordance with the expectations of a gender role, they are perceived as attractive but weak, which does not correspond to the qualities of a leader. But if they display the aggressive behaviour that they expect from a leader, they will violate their gender role stereotype and are perceived as unpleasant, selfish and hostile, which also does not correspond to the qualities of a leader.

Scientific research shows that women leaders are more likely than men to exhibit effective leadership behaviours, for example:

  • high charisma;
  • high intensity of democratism;
  • they are more likely to pay attention to the individual needs of workers given their differences;
  • and have better effective communication skills and work better in teams.

Difference Between Female and Male Leadership

Leadership is a lifestyle, a conscious choice and the ability to take responsibility for your life. And gender does not affect everything in any way. Social stereotypes, which have been inspired since childhood, are influencing. The fact that girls are more emotional and are not able to make conscious and weighing decisions, the female collective is like a nest of snakes and only a courageous person is able to overcome this.

All people are entitled to their own strengths and weaknesses. Emma Watson once said: “Men and women have the right to be fragile and vulnerable. Men and women have the right to be strong…. It’s time to forget that male and female, gender should be opposite.”

What Qualities Should a Woman Leader Have?

Every woman leader is unique and has her own personality traits. Among the most important are:

  • Belief in a person you are, in your strength. It is formed not on emotions, but on knowledge and experience of success;
  • Understanding of the goal, the ability to formulate clear goals and describe the desired results;
  • Self-motivation. After all, psychologically it is sometimes necessary to lift oneself by the hair, like Baron Munchausen;
  • Support for family and loved ones;
  • Respect and support from the team and society;
  • Sociability.

What Are the Most Effective Ways to Develop Your Leadership Skills?

The best way to acquire a new skill is through practice. Any teacher will confirm this to you. In order to change something, you need to realize the need for these changes and your real level of competence. For this, it is important to analyze yourself, reflect and train.

If you see that you need to learn how to speak in public – read about the best practices, write down your weaknesses and repeat this task.

The Importance of Women in Leadership

No institution can function effectively in this century without the equal participation of women in leadership. Women create a perspective that fosters healthy competition and fruitful collaboration between organizations and teams. In today’s world, organizations led by inclusive leadership teams make effective decisions that deliver the best results. 

Many statistics show that women-led companies have better financial results. Women’s leadership is vital to accelerate the pace of social transformation at home and in the workplace. Women leaders are likely to provide a holistic view of work and family, leading to an exciting and promising personal and professional future.

Gender parity in leadership is important because true progress is impossible without a variety of perspectives on leadership roles.

Women and business: challenges, stereotypes, opportunities

“The only way to climb the top of a ladder is to climb step by step, one at a time. And in the process of this ascent, you will suddenly discover in yourself all the necessary qualities, skills and abilities necessary to achieve success, which you, it would seem, never possessed ”

Margaret Thatcher

At a time when whole lists of the richest women entrepreneurs are published, a special application for a businesswoman is being created, and social networks are overflowing with advertisements of working mothers on maternity leave, statistics show disappointing numbers – according to the UN Development Program, women hold less than 10 % of economic resources. Women account for 38% of the total number of entrepreneurs. Why is there such a small proportion of women in business? What difficulties do business women face and how to overcome them? Is gender balance possible in business? Let’s talk about this further.

Woman in business: challenges and difficulties

The necessary conditions for entrepreneurial activity are:

  • free choice of life path;
  • combination of professional career with family responsibilities for both sexes;
  • development of a civilized model of behavior in the field of entrepreneurial activity by a modern person;
  • defining gender equality as the central issue of social policy;
  • observance of the rule of law in all spheres of the life of society;
  • creating conditions for the all-round development of a woman entrepreneur as a person.

Against which of these points can we put a plus sign when talking about women in business? Are there two, three, four? And all six are needed! Obviously, this situation exists precisely because of gender inequality and remnants of patriarchy in our society.

women entrepreneurs

As a consequence, women entrepreneurs face numerous challenges and difficulties in achieving their goals. So, a businesswoman has to solve many additional tasks, such as building and maintaining reputation and influence, combating prejudice, argumentation, persuasion, and the like. All this requires additional time and emotional costs; in some cases, the deadlines for completing the main tasks may increase and the focus on them blurred.

The most popular stereotypes about women in business

Most of the problems women have to overcome in business are related precisely to gender stereotypes. Let’s take a look at the most popular ones.

-Stereotype 1-

“She doesn’t belong here, home and family are her main business”

A traditional stereotype for most professions. Of course, business is not an easy task, it takes a lot of time and energy and not every person (both a woman and a man) can do it. However, there are examples of women who successfully combine their business with raising children, while some prefer a career. And this is a completely normal situation for the civilized XXI century, where a woman herself can choose what her purpose is.

-Stereotype 2-

“She was helped by her boyfriend / husband / father / brother”

This stereotype has arisen for a reason. Indeed, many lists of millionaire businesswoman are headed by women who have inherited their wealth or from their parents. And in the meantime, there is an even larger list of those business women who themselves reached heights and whom no one helped.

-Stereotype 3-

“A purely” female “business is suitable for her, she will not be competent in other areas”

inspiring stories from womenA beauty salon, the sale of cosmetics and household chemicals, ateliers, the flower industry, hand-made projects – all this, to a greater extent, is associated with the female sphere of employment. It is enough just to enter into Google the query “business for a woman” and you will be shown hundreds of similar “female” offers. Indeed, men in this area can be seen much less often than women. But this does not limit a woman’s ability to choose a field of activity and does not mean that a woman cannot achieve success in such areas as, for example, IT, engineering, metallurgy, etc. And hundreds of successful women in these areas are proof.

Just a few days ago it became known that the CFA Institute, a world association of investment professionals, will be headed by a woman

Margaret Franklin

-Stereotype 4-

“Female” model of management is ineffective”

Often the types of management are divided according to gender – typical “male” and typical “female”. In this regard, the “female” model is criticized as overly emotional, one in which it is difficult to build relationships with people and achieve goals. This thesis is refuted by recent studies, showing the effectiveness of a woman’s management of the company and, moreover, a greater efficiency than a man.

Since 2016, the Peterson Institute for World Economy has analyzed 21,980 companies in 91 countries. It was found that companies in which 30% or more of managers are women, have a net profitability of 15% higher than the profitability of companies where there are no women in top management.

In general, from our point of view, in modern times it would be advisable not to divide management models by gender. After all, women and men, despite differences in sex, can have the same set of qualities necessary for doing business.

Gender balance matters in business

Gender balance in business, as in any company, is important not only from the point of view of gender equality and the elimination of stereotypes, which we talked about above, but also for the economy as a whole. So, in the period 2004-2008. there was a significant improvement in the financial performance of Fortune Global 500 companies with at least three women. The Credit Suisse Research Institute in 2012 confirmed this pattern by analyzing the activities of 2,360 enterprises (Credit Suisse Research Institute. Gender Diversity and Corporate Leadership).

In addition, gender balance enables policymakers to better understand market needs and enables better decision-making. However, in our country, human resource management as a whole is in its infancy. And investing in women to support their leadership is still considered risky and more altruistic than economically profitable. Although the UN data confirms: the growth of employment and education of women directly affects the growth of the economy.

successful business women

What is needed for gender balance and the growth of women in business? Motivate, invest in the development of small and medium-sized businesses, invest in education and training based on gender equality and equal opportunities for both women and men. The main task is to get rid of any gender stereotypes from people’s heads.

Colossal Opportunities for Modern Women

It is also worth noting that the situation is not that bad. The percentage of women who are in leadership positions, start their own businesses and become successful is increasing every year. Young mothers can now work while on maternity leave, women can defend their rights prescribed in laws, leaders can improve their knowledge and skills in various courses, trainings and seminars. And the more women there are in business, the more successfully they will be able to stimulate these areas.

Colossal opportunities are opening up for modern women. They are connected both with the existence of the Internet and with the understanding of the obsolescence of a society based on gender inequality.

Where to get inspiration for your own business? There are hundreds of thousands of businesswoman who have managed to build a career and have their own successful business. And here are one hundredth of the names of these famous women: Gina Reinhart (world’s first female billionaire, industry).

Among our activists there are also successful women businesswomen. After all, they have long thrown gender stereotypes from their lives and the thesis that men will a priori get a more advantageous place. To develop their business, they improve, develop and move towards their goal. For example, our activist from Nikolaev Evgenia Bardina has been successfully engaged in training activities and works for herself for more than three years, and our program director Vlada Nedak has been an entrepreneur in the field of IT, recruiting and education for more than 10 years. Members of our Board of Directors in the United States are an example. For example, Jennifer Daniels is the founder of the JenW collection, a jewelry and accessories design company; Barbara Glickstein, who founded Barbara Glickstein Strategies in 2019, providing innovative approaches to media education, leadership and advocacy; Sheila Lambert, who has over 20 years of senior management experience, is the founder and CEO of the Bottomless Closet; Sharon Ufberg, who co-founded Elevate Gen Y, which she founded with her daughter, and many other successful women entrepreneurs who are directly involved with Project Kesher.

All by herself: why after the appearance of children, women open a business

The financial result of a business is far from the main measure of success for entrepreneurs. First of all, for the majority of women, it is important to realize their favorite work through business (66%), independence, the ability to benefit society (57%) and independently plan their lives (56%).

The average businesswoman is a married woman (79%) with a university degree (83%), with one (41%) or two children (43%) under the age of 15.

The peak of entrepreneurial activity falls on the age of 30-39: this group includes 68% of the women surveyed. Another 19 respondents are over 40 years old, 13% are 18-29 years old.

70% of those surveyed are exclusively engaged in entrepreneurship, 30% combine business with employment. By the way, the majority (83%) have their own business rather young – no more than five years. Interestingly, the percentage of those who combine the two types of employment varies (in particular, decreases) with the age of the business. So, among those whose business has existed for less than a year, 34% of respondents combine entrepreneurship and employment, 25% from 5 to 10 years, and 18% over 10 years.

The majority of women in the aggregate are registered as individual entrepreneurs (41%) or self-employed (22%). At the same time, about a third (28%) do not register at all, mainly due to low and irregular income (69%).

62% choose the service sector as their field of activity, 21% – manufacturing, 15% – trade and 2% – hotel and restaurant business.

At the beginning of their journey, 74% of mothers used personal savings. Loans were issued – 16%. They borrowed from friends and relatives – 12%. 11% did not make investments at all, received subsidies from the state – 9%.

create a business plan

In 55% of families of entrepreneurs, the main income is the husband’s income. Another 30% said that their income with their partner is comparable, and 10% make a greater contribution to the family budget than their partners.

Why go into business?

Exactly half of the respondents indicated the need to have more free time as a reason. However, few mothers-entrepreneurs (15%) can boast that starting their own business they have more free time, and 27% even complained that free time, on the contrary, has become even less. At the same time, 44% of the respondents said that despite the fact that there was no more time, there was an opportunity to distribute it in the way that suits them.

A third once had an interesting idea and had the opportunity to implement it. 31% of women from the total number of respondents strive for independence, and 31% want to receive a higher income than when working for hire. In 21% of cases, entrepreneurs also indicated a desire to express themselves in their answers.

It is noteworthy that the options varied depending on the age of the respondents. So, for the youngest survey participants (18-29 years old), a rather significant incentive to start a business was the desire to improve their social status. More often they spoke about their desire for independence (36%) and their special character (25%). For older women (40 years and older), the value of free time decreases slightly (41%), but the importance of financial benefits increases (35%). At the same time, the more children there are in the family, the more important it is for the mother to have more free time (growth from 46% to 56%), and the desire for independence and the prospect of getting more income fade into the background.

Family connection

More than half of the women felt the support of their loved ones when they decided to start their own business. 21% of women did not share the enthusiasm, but did not interfere in the family either. Another 21% of women entrepreneurs faced both support and negativity. A negative reaction from households received 2%.

It is curious that those who consider their business to be successful are more among women who were supported by their family (58% of those who were fully supported).

“Any entrepreneur, both woman and man, needs family support. A woman entrepreneur is not about “proud and independent”, this is about real family values, where husband and wife are equal partners, always ready to support each other and lend their shoulders. “A woman’s place at the stove” is an outdated model, fortunately, the world is gradually moving towards the fact that women in business are the norm.

value a business

In total, 65% of women named their business successful. Almost half (48%) of women entrepreneurs take on most of the household chores. Slightly more than a third (36%) share household chores depending on the situation: the work is taken over by the partner who is less busy at the moment. In only 13% of families, responsibilities are evenly distributed between partners, and only 1% of interviewed entrepreneurs indicate that the main part of responsibilities is usually performed by a spouse / partner. Also, 1% of families delegate all household chores to special services.

The hardest part of developing your own business

First of all, 45% of women entrepreneurs face the problem of reaching stable profits. The second daunting task is advertising and promotion (41%). In third place is the problem of balance between work, personal life and childcare (29%). Moms who have their own business in the field of production are faced with this problem in 35% of cases.

Women over 40 find it harder to follow market trends and adapt to changing realities (15% versus 6% of entrepreneurs under 30). The youngest in the sample face the problem of registering a business (9% versus 2% aged 40+) and finding suppliers (13% versus 4%).

In the youngest business (less than 1 year), it is more difficult to find an idea for a business (10% versus 3% among business owners over 10 years) and develop a business plan (20% versus 5%). Further, in a business that has existed for 5-10 years, the problem of personnel selection is the most acute (35%).

“An important point in education is a narrow specialization. Young people have some projects, and mothers have completely different ones. The peculiarities of the lifestyle and regime also leave their mark. All this is important to understand and create separate tutorials for each category. Then the effectiveness of training will be higher.

Another important point that the state can provide is consulting. Young entrepreneurs simply need support centers where you can come or call and ask your questions about registration, certification and other aspects. To suggest where to go, in what time frame and so on.

What is success?

The financial result of a business is far from the main measure of success for entrepreneurs. First of all, for most women, it is important to realize their favorite work through business (66%). However, this changes with age (56% of the 40+ group). Next comes the criterion of benefit to society (57%), independence and the ability to independently plan their lives (56%).

Yet women entrepreneurs who are confident that they have achieved success are more likely to have income that is either higher than or comparable to their partner’s, while their less successful colleagues rely more on the income of their spouses.

Mothers-entrepreneurs who have managed to make business their main sphere of employment consider themselves to be more successful in business: their share in this group is 70%, while among women who combine their business with work for hire, their business could be successful. name only 52%.

Entrepreneurs who consider themselves successful in business are less likely to raise their children alone (55% versus 70% among businesswomen who cannot call their business successful). In their families, the more common approach is that both spouses (partners) spend the same amount of time with their children (18% versus 10%).

Business and coronavirus

A third of entrepreneurs were able to avoid the negative consequences of the coronavirus pandemic on business (26% continued their activities without losing efficiency, 7% were able to expand their business). Almost half (47%) of mothers running a business reported a loss of efficiency to one degree or another, and one in five business owners complained that they were unable to continue their activities during the pandemic. Young women entrepreneurs have made it easier to deal with the effects of the coronavirus crisis than their older counterparts.

24% of respondents faced a drop in revenue to zero, a drop in revenue by one and a half to two times – 20%, inability to pay rent – 19%, a sharp rise in the cost of raw materials and components due to an increase in the exchange rate – 19%.

33% of respondents took advantage of government support during the coronavirus pandemic – most often it was subsidies (16%) and lease deferrals (10%). Businesswomen who have their own business in the field of production were the least likely to apply for any kind of state support.

A Woman in Business: 6 Key Hacks

How to put your “feminine” strengths for the benefit of your own business or project? Let’s tell.

Whether it is really appropriate to divide business into purely masculine or purely feminine is a big question, because the very basis of the concept of entrepreneurship is based on general principles, without gender distinction. If a woman decides to start her own business, she must be ready to be perceived as an equal partner. Even in a skirt and heels. However, there is another extreme of female entrepreneurship – when a business owner is trying with all her might to make herself a “man”, taking over traditional “male” roles.

inspire every business women

Meanwhile, it is much more useful sometimes just to be yourself – and not to be ashamed of your “female” leadership style, using purely female skills and abilities for effective management and quality relationships with clients and competitors. What are these skills and, most importantly, how to apply them – says Mary Jenkyns, a mentor for launching and developing women’s projects.

Networking: Communicate More Often

It is no coincidence that the concept of networking is gaining more and more popularity – not only in the field of ordinary life situations, but also in business. The principle is simple: the more people know you and treat you well, the more likely they are to become interested in your case.

What to do? You can make, for example, a list of people who are able to help you and your business – these can be potential partners, mentors or mentors, or contractors with a favorable offer for you. However, it’s important to remember that finding the people you need isn’t enough. It is also important to be able to get to know them correctly, so you have to prepare: think over topics for conversation, decide on questions that you would like to ask, etc.

Industry events can also be a good resource for acquiring useful contacts. Divide the companies you are interested in participating in a particular forum into three columns: organizers, partners, and helpful participants. For each of these blocks, prepare a short speech about yourself. Imagine that you have two minutes to make an acquaintance. You need to summarize who you are and what you do. Option: “I sell pet food.” Simple and straightforward. But compare it to “I am committed to improving the quality of life of pets through the sale of the latest German food.” Big difference, right?

Personal Brand: Shine in Business

Even if your product is the most interesting and useful in the world, the chances that your ingenious, but unknown project will be interested just like that, are close to zero, if you, as a leader and brand representative, do not attract potential customers and partners. Experts came to this truth a long time ago and introduced a new concept – a personal brand. In other words, first you try to interest others in yourself and only then in your work.

How do I create it? Two easy steps:

  1. First, revise what you already have: personal page, blogs, video content. Look at yourself from the outside and compare all the information with what you are currently creating in business.
  2. Make a detailed brand map, which will include work on the appearance (styling, photo shoots, working with stylists), social media (bringing all pages to a single standard, developing page designs, writing detailed content plans), promotion (SMM, targeting, detailed analysis of the target audience) and partnerships with influential brands in your niche. This work may have already begun by you earlier and you just need to bring it to a common denominator. For example, you can take famous people in your field and see what and how they promote, what they write about, how they look.
be a business women

“Sixth Sense” on guard of business

It is believed that business is, first of all, scrupulous calculations, numbers and a strategy, in which there is hardly a place for banal intuition. Meanwhile, many leaders, and among them a large percentage of women, when making important decisions prefer to rely not only on dry facts, but also on the “sixth sense”. It will tell you whether it is worth signing a contract with this particular partner, and not with any other, and why you should try your hand at a new niche this month, and not next.

According to the International Business report by Grant Thornton, Russia is the leader in the number of women leaders. And one of the reasons for such numbers is that under the female leadership, business simply shows great results. I don’t think it’s worth writing it off only on instinct, however, if men often think in the category “goal – the shortest path to it”, then we have a little more complicated “goal – possible obstacles – different ways – workarounds – new goals”. A woman often thinks more globally. And a thrifty business woman will never store “eggs” in one basket, but will distribute them in different places. Trust yourself!

Improve Your Qualifications

However, relying on your intuition always and everywhere is also not the wisest approach. After all, it is no coincidence that business and business administration have long been independent subjects, studied by entire departments at universities and specialized schools. A competent businessman is like a grandmaster: in order to achieve success, he must be able to analyze and, most importantly, predict in order to avoid unforeseen situations in the domestic and world markets.

What to do? Spend time learning. Despite the fact that according to statistics, the percentage of women in MBA is about 35%, this is an excellent platform for pumping your skills. Also, good results are obtained by participation in various business associations – for example, UN Women, Business and Professional Women’s Foundation and others.

Business woman sitting at her workplace and looking through documents

Tell the World Your Story

As a rule, women have excellent command of the word and know how to be good storytellers. If you are lucky enough to own this skill, use it to promote your business. Tell about yourself and your business on social media and media. Let it be a story of success, ups and downs, dramas and happy happy ends. Angela Arends, Apple’s vice president of retail, once said: “As the world becomes more complex and connected at the same time, stories are gaining tremendous power to educate, connect and inspire. I believe that with the tools of the digital age armed, the future of storytelling can be even richer and more significant than its past. ”(See also:“ Angela Arends: How Burberry CEO Became Apple Senior Vice President ”).

You can start a fashionable vlog on Youtube or create a video business card. In any case, do not think that your story will be boring to listen to. Tell it the way you would for your daughter. Instructive and colorful.

Use Empathy

Women are much more empathic and empathic with other people than men. This is due to certain hormones that our brains release on a regular basis. Use these skills in business. Help people. Don’t just sell them a product or service, but come up with an ultimate goal. Solve customer pain, think about what you can do for the world through your product.

The experience of world leaders shows that the higher the social orientation of the business, the higher the sales. McDonald’s regularly organizes charity events: when buying fries, for example, the funds go to help children with cancer. Walmart runs promotions every year on Christmas Eve to buy gifts for the homeless. Use your love for people, help – and you will find a response in the hearts of clients (read also: “Charity in the XXI century: sincere help or a colorful show?”).